Cast your mind back to April, when news first broke of Artemus Group acquiring the iconic Manly Wharf. A relatively unknown entity to Northern Beaches faithful, Artemus Group are the force behind Brisbane’s acclaimed Howard Smith Wharves, the specialists at revitalising iconic waterfront precincts and transforming them into thriving community and cultural hubs.
Artemus have wasted no time in totally revamping Manly Wharf Bar, a treasured venue that had sadly become more den than hub: Enlisting celebrated chef Corey Costelloe, former culinary director of Rockpool Bar and Grill, to design the menu using best-in-class produce; Investing heavily in optimal acoustics so that, unimaginable a year ago, a polite conversation is now possible for those of us not armed with Jimmy Barnes’ vocal range; Transforming a bustling cafeteria-chique watering hole with lighting either non-existent or reserved for operating theatres and instead imbuing a wholesome warmth and richness to the overall aesthetic. Artemus have been very busy indeed.
Now comes the latest instalment in the Wharfy reimagining, the Felons Brewing Co. takeover. Felons, a brewery paying homage to the true tale of four felons who, in 1823, set sail from Sydney, heading south, looking for wood of all things, only for a violent southerly gale to blow the convicts out to sea and, over the course of 25 harrowing days, north to Brisbane, shipwrecked on Moreton Island. Channelling this same unbreakable spirit of freedom and adventure, Felons Brewing Co was founded in 2018 by a group of passionate individuals with a thirst for community, quality craftsmanship and living the good life, now bringing the Felons story full circle, back home to the shores of Sydney and to the taps of Manly Wharf.
“We’re excited to unveil Felons’ new home at Manly Wharf,” said Adam Flaskas, co-founder and director of Artemus Group. “Our vision for Manly Wharf has always been to create a dynamic, community-focused destination that fuses dining and entertainment and raises the bar on hospitality.” Paul Henry, co-founder and director of Artemus Group added, “As a Sydney boy, Manly is the gateway to our famous city, and truly special, where the ocean meets the harbour. Felons is a special beer, to be enjoyed with friends and fun times. I am excited and honoured to be involved in the revitalisation of the iconic Manly Wharf and to bring our beloved Felons brewery to its new home in Sydney.”
Felons Brewing Co. was established by Adam Flaskas and Paul Henry alongside CEO Luke Fraser; brand director Dean Romeo; and brewery director Tom Champion. Collectively, they bring over 75 years of brewing experience. Felons Manly will showcase a curated selection of their award-winning beers, including Crisp Lager, Galaxy Haze, and Australian Pale Ale, as well as barrel-aged beer, and seasonal and limited-edition brews. Beyond beers, the drinks list will include a mix of refreshing cocktails; Champagne; Australian and International wines; a thoughtful selection of spirits; and non-alcoholic alternatives – all designed to complement the food and harbourside location.
Felons will launch a vibrant new music program, featuring live jazz, soul, and funk bands most nights, along with Sydney’s top selectors spinning disco, 80s boogie and Afrocentric grooves. Felons Brewing Co. will also introduce its Lifestyle Club, fostering community connections through initiatives like weekly run clubs and beer yoga sessions; while also hosting local charity events, sustainability workshops, and collaborations with Manly’s thriving arts scene.
“Manly couldn’t be a better fit for Felons,” said Dean Romeo, brand director for Felons. “The lifestyle enjoyed in the Northern Beaches is up there with the best in the world and we’re excited to share that. Locals and visitors alike can expect an inclusive space where people from all walks of life can come together, and relax in good company, all while celebrating the magic of beer.”
Felons Brewing is open daily 11am till late. Walk in any time without a booking, all good. Follow on socials @felonsmanly and learn more at felonsmanly.com.au