Juliette and Tyler founded Pedals Market on the belief that everyone deserves fresh flowers at affordable prices, and it’s even better if the petals are pedalled straight to your door or bought fresh on the shore with sand in your toes and salt in your hair.
What was the inspiration behind the Pedals business idea?
Our mission is to make our community smile, and create a vision that people want to be a part of. We have always loved the idea of bringing kindness and light to peoples spaces. The concept behind the bike is simple. We pedal flowers to your door, fresh from the market every weekend. From concept to Pedals being operational took only 7 days.
Do you have a background in floristry or is this a new venture?
We are not florists by trade and our vision is not to curate our flowers into pieces of art like florists are trained to do. Our mission is fresh, affordable bunches, delivered to brighten your space. Juliette had worked in a florist previously, and tips and tricks she picked up, guided us through the initial stages of colour tones and simple arrangements.
Who is your target market or regular customer base?
Bunches shouldn’t cost a bomb and that is why we sell affordable bunches to our community. Our target market is simply those who deserve fresh flowers that last the long run because they haven’t been sitting on supermarket shelves and are straight from the market to you. When it comes to our customer base, it ranges from bubs (making their parents stop) to elderly and we love that!
How much of Manly do you cover in a day of selling flowers?
We cover all of Manly and Fairlight on our bike and we deliver to all of the Northern Beaches and Lower North Shore. We recently obtained an E-bike, so we will now be able to cover more mileage and complete more deliveries in a shorter time. Big thank you to Andre from 99 Bikes in Brookvale for that!
Do you operate every day or just on weekends?
Currently we pedal Saturdays and Sundays only. In the near future we picture Pedals pedalling every day, all across the city.
What is the part about this work that you love the most?
The people. The pedals community is everything that makes this business possible and that doesn’t just mean the customers. The amount of people we engage with when we are pedalling is incredible and we love chatting to everyone that walks by. At the end of the day, it is all about the impact we have and the smiles we can bring.
Anything else you’d like people to know about Pedals?
Our $30 subscription bunch is something we believe a lot of people will come to love. We curate a new bunch each week, pedal to your door and will be back the following week, or fortnight with your new bunch!
Head to pedalsmarket.com.au to order petals pedalled to your door. Follow @pedalsmarket on socials, and keep your eyes peeled at Manly and nearby for Juliette and Tyler‘s blossoming two wheeled floral bazaar.